01
Research Framing
Helped define the segmentation objectives and business questions.
Data Science & AICustomer Segmentation
BSc. Data Science Group Project · 2023
ICTlab, University of Science and Technology of Hanoi
Hanoi, Vietnam
Customer Segmentationfor Retail Strategy
A collaborative data science project using unsupervised learning to identify customer segments and support more targeted marketing strategies.
Customer Analytics · Unsupervised Learning · Retail Strategy · Data Visualisation
Project Overview
A collaborative course project applying customer segmentation to retail data. The team compared clustering approaches, profiled four customer groups, and translated the findings into targeted marketing suggestions.
Role
Project Contributor
& Methodology Design
Context
Fundamentals of Data Science · Course Project
Collaboration
Hai Minh HUA
Duc Thai PHUNG
Mau Minh Phuc LE
Minh Hoang PHAM
Areas
Customer Analytics · Clustering · Marketing Strategy
Tools & Technologies
Python · K-Means · Agglomerative Clustering · Elbow Method · Silhouette Score
My Contribution
02
Data Preparation
Contributed to feature engineering and exploratory analysis.
03
Customer Profiling
Supported cluster interpretation and marketing recommendations.
Project Outcome
The project identified four distinct customer segments and translated their purchasing behaviour into targeted retail marketing suggestions.
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